The internal linking is an SEO factor when trying to position ourselves in Google, and yet it is a resource that seems to be forgotten since very few people pay attention to it (or know it exists).

In this article we will see what the internal linkage consists of and in what ways we can apply it in an online store in order to help us with SEO positioning,
What is internal linking?

Internal linking is a factor of SEO OnPage, a term in English that refers to the changes we can make within our website that directly affect SEO. The main feature of SEO OnPage is that we have total control over the actions that will affect our SEO positioning.

The internal linking consists of inserting links or links in certain pages that point to other landing page within our website.

In the case of an online store it is very normal to see links on the home page, on the category pages and on the product listing pages.

Internal linking is an important tactic that does not require a significant expenditure of resources
Why is internal linking important for SEO?

The internal pages of our website that are most internally linked are those that we tell Google that are the most important. They are usually the ones that receive more authority through the transmission of the famous Page Rank.

In an SEO project we can not position all our pages. We must be selective.

Another advantage of internal linking or internal Linkbuilding is that we improve the SEO indexing of the web, that is, we improve the Google spider to track a greater number of important pages of our website. That always helps us.

In this article we will focus the strategy to improve the levels of authority of certain internal pages of our site that we want to position.
By strategically inserting internal links pointing to a specific landing page, we are telling Google, which is the most important page at the level of authority within our website.
With this we help to position some page of our website in particular.