The creation of content for our blog is not something that should be done lightly, but we must be very clear about what our goal is and what we want to achieve with that publication. Therefore, today, it is very important to know how to write quality content on the blog for our followers and achieve our goals.
Many blogs publish content almost daily to obtain some type of benefit from it, such as economic remuneration, generating leads or improving personal branding. Sometimes they check that the fact of writing post every day is not enough.
In this post we are going to give you the keys so that you can learn how to write quality content to publish on your blog.
Tips to write quality content for your blog
Sometimes we find different blogs where articles are published almost daily, but they do not get the expected response despite having created interesting content, with good SEO and having promoted it through social networks. So, what are we doing wrong?
1.- The wording and the subject
The article that we write must be clear, concise and direct. It is important to have a clear idea to be able to use a simple language with which to reach all public or at least the one we want to get to understand us easily. Find a title that hooks and attracts attention.
On the other hand, you will have to look for a topic that is currently up-to-date or else a timeless one that guarantees that no matter how much time passes, you can continue reading.
2.- The style
Not to write more amount we will inform better. One way to write is based on the inverted pyramid. But what is this? This theory is based on writing the most interesting at the beginning to engage the reader. In the second part we must develop the hook that we used in the first to capture the attention of the reader. And the last one we will dedicate to giving conclusions and dealing with less important issues.
In addition to having a good topic and knowing how to write and develop it perfectly, it is very important to be clear about our audience and know who we are going to address. And we say that this part is important because it is not the same to write for a young audience as for an adult audience since the language we use is not going to be the same.
Given this, one of the first things we must do is to identify well who is our client client, who is our reader. What topics do you like, what tone do you like, etc.
4. – Write thinking about the User’s Intention of Search
There is a concept that is gaining popularity within SEO Search Engine Positioning as it is to satisfy the user’s search intention.
Google in its latest updates of its algorithm is giving importance to the contents of our pages to solve the needs and problems of our customers.
It is important to find out what the user’s search intention is.
For example, if a user types in Google the phrase “Rich foods in Omega 3” what type of content their search resolves
We can infer that the best type of content would be a table with a list of foods rich in omega 3 ordered from highest to lowest. Also, in this list it would be optimal to add the amount of omega 3 that each food has.
We could also diversify the content a bit more and talk about:
Foods with omega 3 recommended for pregnant women
Food with omega 3 for athletes
Food with omega 3 recommended for children
Thanks to the keyword research tools used in SEO we can find out better that search intention. By analyzing the number of searches for a word and its derivatives we can reach better conclusions.